KROGER BRANDS
Brands That You Love
Supermarkets – Kroger, Ralphs, Dillons, Smith’s, King Soopers, Fry’s, QFC, City Market, Owen’s, Jay C, Pay Less, Baker’s, Gerbes, Harris Teeter, Pick ‘n Save, Copps, Metro Market, Mariano’s
Multi-department stores – Fred Meyer
Dillons Marketplace, Fry’s Marketplace, King Soopers Marketplace, Kroger Marketplace, Smith’s Marketplace
Price-impact warehouse stores – Food 4 Less, Foods Co
Kroger operates many grocery retail stores in the following four formats:
Supermarkets
Multi-department stores
Price-impact warehouse stores
Marketplace stores
Supermarkets
The combination food and drug store is Kroger’s primary supermarket format. These stores are able to earn a return above the cost of capital by drawing customers from a 2 – 2.5 mile radius.
Although considered “neighborhood stores” – in terms of size, shopping experience, and travel time – they are large enough to offer the high-margin specialty departments that customers desire. Specialty departments include: whole health sections, pharmacies, pet centers and world-class perishables, such as fresh seafood and organic produce.
Multi-department stores
Fred Meyer – Operated successfully by Fred Meyer since 1922, the multi-department store is a unique one-stop shopping experience. Fred Meyer is the nation’s third-largest supercenter operator. Stores average over 165,000 square feet and carry more than 225,000 food, apparel, and general merchandise products under one roof. The multi-department stores include a broad selection, including:
Full-line supermarket
Apparel
Home fashion
Shoes
Accessories
Garden
Home electronics
Paint and hardware
Nutrition centers
An important part of Fred Meyer’s competitive advantage is its emphasis on national brand products, such as Levi’s, Columbia Sportswear, Nike, Kitchen Aid, adidas, Skechers, Dockers, Carhartt, Apple, Panasonic, Nikon, Canon, Jockey, Krups, Ashley, and Sony. Also included are many private-label products that offer high-quality alternatives at lower prices.
Marketplace Stores
Price-impact warehouse stores
Food 4 Less currently operates grocery warehouse stores under these banners:
Food 4 Less in Southern California, Nevada, Illinois and Indiana
Foods Co in Northern California
These brands combine together and allow their customers to Participate in the KrogerFeedback survey via www.krogerfeedback.com